Dalton Caldwell provides a really interesting take on social advertising. His analogizing is also making me hungry, but that’s for a different post.
However, the fact remains that this mythical hot dog technology doesn’t exist yet, and the way the restaurant makes money today is selling hot dogs. Also, the restaurant is under intense financial pressure to get the machine working, and is valued by investors and employees in a way that assumes the hot dog-to-caviar machine already works. They have roughly 12 months to get the machine working or Bad Things will happen. – from this post
There’s a popular myth that NASA spent “millions” of dollars developing a pen for astronauts to use in the weightless environment of a space ship — while their sensible Russian counterparts were happy to use the low-tech pencil. Alas, for all its appeal and plausibility, this is not true. Initially, astronauts and cosmonauts were both equipped with pencils, but there were problems: if a piece of lead broke off, for example, it could float into someone’s eye or nose. A pen was needed, one that would defy gravity, write in extreme heat or cold, and be leak proof: blobs of ink floating around the cabin would be more perilous than a stray pencil lead. A long-time pen maker named Paul C. Fisher patented the “space pen” in 1965 (which he had developed at the cost of a million dollars, at the request of but not under the auspices of NASA.) NASA bought four hundred of them at $6 each, and, after a couple of years of testing, the pens were put into space.
That is from Kitty Burns Florey, Script & Scribble: The Rise and Fall of Handwriting.Pen and pencil myths — Marginal Revolution.
Totally adorable. Also, does the baby tigers back foot look a lot like a human foot, or what?!